Liverpool nets Nike marketer to “globalise” brand
Liverpool FC has hired Nike’s UK marketing chief, Graham Bartlett, to lead their commercial team as the club steps up efforts to “globalise” their brand.
View ArticleCarlsberg stresses Liverpool FC links with stadium experience
Carlsberg has overhauled its “brand experience” at Liverpool Football Club’s Anfield stadium to reinforce its long-standing association with the club.
View ArticleLiverpool FC revamps online video offering
Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices.
View ArticleLiverpool leads big club charge for more TV money
Liverpool wants the freedom to exploit brand internationally by club-by-club TV deals.
View ArticleLiverpool FC sponsor 'very disappointed' with Luis Suarez
Standard Chartered “disappointed” with the player’s behaviour.
View ArticleLiverpool names chief commercial director
Premier League club names Billy Hogan as commercial lead as part of a summer overhaul of its executive team.
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